TRUSTe, founded in 1997, is the leading online privacy solutions provider. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements.
Based upon the comprehensive privacy model of "Truth in Privacy,” which is laid on a foundation of transparency, choice and accountability regarding the collection and use of personal information, TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices.
Privacy is important, but a lot of small businesses don't have a proper privacy policy. TRUSTe makes it easy to create and provide a proper privacy policy with an easy-to-use wizard.
Identity Web Host offers two TRUSTe products that are available to our customers only. Click here to order.
Privacy Policy
$30.00/year Retail value of $99
A custom privacy policy hosted by TRUSTe
Free dispute resolution
Privacy scanning
Boost Google keyword score
Privacy Policy with Seal
$99.95/year Retail value of $299
TRUSTe Seal
Up to 50 daily seal views
A custom privacy policy hosted by TRUSTe
Free dispute resolution
Privacy scanning
Boost Google keyword score
Watch a 2-minute video about the benefits of a TRUSTe package.
Features and Benefits
Focus on your products, services and users. TRUSTe makes sure that your privacy practices are sound and reflect your company's dedication to online safety & security.
Helps Create an Accurate Privacy Policy
TRUSTe outfits your business with a 100% accurate privacy statement suited to your business practices.
Scans Customer Websites for Potential Threats
TRUSTe's trained compliance team helps identify potential privacy threats that could go unnoticed.
Ensures Compliance with Government Requirements
TRUSTe's program requirements help streamline legal compliance with government requirements.
Frequently Asked Questions
What does TRUSTe Privacy Policy service do?
The TRUSTe Privacy Policy service provides a wizard-based system that helps users create a valid, understandable privacy policy that properly reflects the practices used in collecting and sharing information about visitors and/or customers.
TRUSTe Privacy Policy with Seal includes an initial scan and certification, along with a seal that displays when TRUSTe certifies a web site's Privacy Policy. TRUSTe performs additional periodic scans to help preserve consistency between the privacy policy and practices.
What's the difference between TRUSTe Privacy and TRUSTe Privacy with Seal?
The Privacy Policy with Seal includes both a verification scan to ensure accuracy and completeness in the privacy policy, as well as a Certified Privacy seal that can be displayed on the website. The TRUSTe Privacy service doesn't include a verification scan and therefore, doesn't provide the ability to display the Certified Privacy seal. The Privacy Policy wizard is the same in both cases.
In which countries can the TRUSTe Privacy Policy be used or sold?
TRUSTe Privacy Policy is available to customers in the following countries:
Australia Austria Belgium Bulgaria Canada Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungry Iceland Italy Latvia Liechtenstein
Lithuania Luxembourg Malta New Zealand Norway Poland Portugal Republic of Ireland Romania Singapore Slovakia Slovenia Sweden Switzerland The Netherlands United Kingdom United States
Why wouldn't I just write my own privacy policy?
Consumer confidence in how their privacy is protected is key to online business. When TRUSTe certifies a Web site, customers get over a decade of expertise in the issues that matter most in online privacy.
Does TRUSTe check to see if the Privacy Policy is correct?
Yes, in the case of the TRUSTe Privacy Policy with Seal. TRUSTe performs a series of checks (both automated and manual) to ensure that the privacy policy is accurate. TRUSTe will often suggest changes to the generated Privacy Policy based on what it finds during these verification checks. It may take up to two days to complete this verification.
For TRUSTe Privacy Policy (without seal), it's up to the user to input correct information during the creation of the policy. TRUSTe's wizard provides an easy-to-use wizard that helps ensure that the generated policy is accurate. In this case, the policy is provided immediately.
Why does the verification take up to two days?
TRUSTe performs a series of automated and manual scans and checks to ensure that the privacy policy is accurate. This process can take as long as a couple of days, but ensures that the TRUSTe Policy is accurate, and allows the display of the TRUSTe Certified Privacy.
How does the Seal or link to the Privacy Policy get added to a website?
For the TRUSTe Privacy Policy (without seal), TRUSTe provides HTML code that links to the privacy policy (hosted by TRUSTe). For users of the TRUSTe Privacy Policy with Seal, TRUSTe provides a JavaScript code snippet that displays the TRUSTe Certified Privacy seal which includes a link to information about the user's company and to the hosted privacy policy.
What happens if changes are required to the Privacy Policy?
No problem. Usrs can simply log in and make any required changes. This can be done at any time, and users can make as many changes as required over the length of the TRUSTe subscription.
Are there limitations on the number of times the Privacy Policy can be viewed?
There are no limits on the number of times the Privacy Policy can be viewed. The TRUSTe Privacy Seal is limited to 1500 impressions per month (50 impressions per day). An impression is counted every time a page containing the seal is loaded.
Who takes responsibility for creating and maintaining the TRUSTe Privacy Policy?
Australia