TRUSTe, founded in 1997, is the leading online privacy solutions provider. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. Based upon the comprehensive privacy model of “Truth in Privacy,” which is laid on a foundation of transparency, choice and accountability regarding the collection and use of personal information, TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices.
Privacy is important, but a lot of small businesses don’t have a proper privacy policy. TRUSTe makes it easy to create and provide a proper privacy policy with an easy-to-use wizard.
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Privacy Policy
$30/year
Privacy Policy with Seal
$120/year
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Features and Benefits
Focus on your products, services and users. TRUSTe makes sure that your privacy practices are sound and reflect your company’s dedication to online safety and security.
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Helps Create an Accurate Privacy PolicyTRUSTe outfits your business with a 100% accurate privacy statement suited to your business practices. Scans Your Website for Potential ThreatsTRUSTe’s trained compliance team helps identify potential privacy threats that could go unnoticed. Compliance with Government RequirementsTRUSTe’s program requirements help streamline legal compliance with government requirements. |
Frequently Asked Questions
What does TRUSTe Privacy Policy service do?
The TRUSTe Privacy Policy service provides a wizard-based system that helps users create a valid, understandable privacy policy that properly reflects the practices used in collecting and sharing information about visitors and/or customers.
TRUSTe Privacy Policy with Seal includes an initial scan and certification, along with a seal that displays when TRUSTe certifies a web site’s Privacy Policy. TRUSTe performs additional periodic scans to help preserve consistency between the privacy policy and practices.
What’s the difference between TRUSTe Privacy and TRUSTe Privacy with Seal?
The Privacy Policy with Seal includes both a verification scan to ensure accuracy and completeness in the privacy policy, as well as a Certified Privacy seal that can be displayed on the website. The TRUSTe Privacy service doesn’t include a verification scan and therefore, doesn’t provide the ability to display the Certified Privacy seal. The Privacy Policy wizard is the same in both cases.
In which countries can the TRUSTe Privacy Policy be used or sold?
TRUSTe Privacy Policy is available to customers in the following countries:
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Why wouldn’t I just write my own privacy policy?
Consumer confidence in how their privacy is protected is key to online business. When TRUSTe certifies a Web site, customers get over a decade of expertise in the issues that matter most in online privacy.
Does TRUSTe check to see if the Privacy Policy is correct?
Yes, in the case of the TRUSTe Privacy Policy with Seal. TRUSTe performs a series of checks (both automated and manual) to ensure that the privacy policy is accurate. TRUSTe will often suggest changes to the generated Privacy Policy based on what it finds during these verification checks. It may take up to two days to complete this verification.
For TRUSTe Privacy Policy (without seal), it’s up to the user to input correct information during the creation of the policy. TRUSTe’s wizard provides an easy-to-use wizard that helps ensure that the generated policy is accurate. In this case, the policy is provided immediately.
Why does the verification take up to two days?
TRUSTe performs a series of automated and manual scans and checks to ensure that the privacy policy is accurate. This process can take as long as a couple of days, but ensures that the TRUSTe Policy is accurate, and allows the display of the TRUSTe Certified Privacy.
How does the Seal or link to the Privacy Policy get added to a website?
For the TRUSTe Privacy Policy (without seal), TRUSTe provides HTML code that links to the privacy policy (hosted by TRUSTe). For users of the TRUSTe Privacy Policy with Seal, TRUSTe provides a JavaScript code snippet that displays the TRUSTe Certified Privacy seal which includes a link to information about the user’s company and to the hosted privacy policy.
What happens if changes are required to the Privacy Policy?
No problem. Usrs can simply log in and make any required changes. This can be done at any time, and users can make as many changes as required over the length of the TRUSTe subscription.
Who takes responsibility for creating and maintaining the TRUSTe Privacy Policy?
TRUSTe provides Program Requirements that outline user responsibilities. Those requirements can be found at http://www.truste.com/privacy-program-requirements/index.html
Where do I manage my TRUSTe service?
You will manage your service through our TRUSTe interface.
